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The first comprehensive book on how avatar fashion became gaming's multi-billion dollar language of status and identity.
Published by Bloomsbury
Available Worldwide
Did you know that Mario’s iconic overall look was born out of necessity due to the limitations of 8-bit animation? Or that Link, the hero of 1986’s Legend of Zelda, utilized a Peter Pan-esque design to add a sense of familiarity for those who had grown up with the Walt Disney film? As gaming has grown, so has the importance of its fashion.
With today’s unexpected trendsetters like Fortnite and Roblox, avatar fashion has become gaming’s language of status, a multi-billion-dollar market attracting brands from Louis Vuitton and Balenciaga to Coach and Zara.
Meet the boundary-breaking pioneers redefining fashion and the future of self-expression, freed from gravity, material costs, and the constraints of physical reality. Readers will discover this ever-evolving landscape, where fashion and technology spectacularly merge.
What industry leaders are saying about Skins in the Game
We used to describe the internet by saying information wanted to be shared. Now we live in a world where information wants to be experienced. Skins in the Game is what that shift looks like in practice. In virtual worlds, who you are is what you wear. The skin isn't decoration, it's you. Tracy Greenan and Fija Dahila have written the first book that takes video game fashion seriously. When Fortnite outspends Prada, it's time to pay attention.
Andrew Schwartz
Director of Metaverse Engineering, Nike
Skins in the Game is a fascinating and nuanced exploration of a fast-moving culture. It's an accurate read on the intersection of fashion and gaming - Tracy and Fija have an eye for the human side of its evolution!
Andrew Brown
Features Editor, GamesRadar+
Entertaining, well-researched, and impressively comprehensive, Tracy Greenan and Fija Dahlia's Skins in the Game offers a fantastic look at the intersection of video games and fashion - and does it with style.
Scott Meslow
Contributing writer, GQ
Author, A Place Both Wonderful and Strange
Building fashion experiences and in-game brands for Avatar World taught me that skins are no longer an extension of fashion — they are fashion. The garments and brands we create in virtual worlds become the language through which millions of players express identity, find community, and imagine new versions of themselves. Skins in the Game is the first book I've read that gives this shift the attention it deserves, making the case for virtual fashion as one of the defining design movements of our generation.
Bar Vinakur
Fashion Design & Creative Lead, Pazu Games
MEET THE AUTHORS
TRACY GREENAN
Fashion-tech entrepreneur spanning 30 years and co-founder of The Fashion in Gaming Awards and Fashion Entertainment Television Hub. Tracy has been at the forefront of building and celebrating this emerging field.
FIJA DAHLIA
Fashion designer, illustrator, and lifelong gamer with expertise creating wearable digital collections for Roblox and other platforms. Fija brings both creative and technical insights to this revolutionary topic.
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