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SKINS IN THE GAME

THE RADICAL WORLD OF VIDEO GAME FASHION

By Tracy Greenan & Fija Dahlia
Published by Bloomsbury, Cover Coming Autumn 2026

ABOUT

Step into the explosive world of video game fashion and explore the soon-to-be $105 billion industry that's changing how we think about digital fashion and self-expression in gaming.

Meet the boundary-breaking pioneers and cutting-edge digital visionaries who are redefining fashion, freed from gravity, material costs, and the constraints of physical reality. 

The Game-Changing Questions

  • Why your digital identity often feels more 'you' than your physical one

  • What happens when clothing escapes the laws of physics?

  • Who's turning gaming into fashion's most experimental playground?

  • How are skins influencing physical runways?

  • Why gaming has become fashion's newest frontier

MEET THE AUTHORS

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TRACY GREENAN

Fashion-tech entrepreneur spanning 30 years and co-founder of The Fashion in Gaming Awards and Fashion Entertainment Television Hub. Tracy has been at the forefront of building and celebrating this emerging field.

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FIJA DAHLIA

Fashion designer, illustrator, and lifelong gamer with expertise creating wearable digital collections for Roblox and other platforms. Fija brings both creative and technical insights to this revolutionary topic.

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