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The first comprehensive book on how avatar fashion became gaming's multi-billion dollar language of status and identity.
Published by Bloomsbury
Available Worldwide
ABOUT
Learn the soon-to-be $105 billion industry that's changing how we think about virtual items and self-expression in gaming.
Meet the boundary-breaking pioneers and cutting-edge digital visionaries who are redefining fashion, freed from gravity, material costs, and the constraints of physical reality.
The Game-Changing Questions
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Why your digital identity often feels more 'you' than your physical one
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What happens when clothing escapes the laws of physics?
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Who's turning gaming into fashion's most experimental playground?
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How are skins influencing physical runways?
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Why gaming has become fashion's newest frontier
Early Praise for Skins in the Game
We used to describe the internet by saying information wanted to be shared. Now we live in a world where information wants to be experienced. Skins in the Game is what that shift looks like in practice. In virtual worlds, who you are is what you wear. The skin isn't decoration, it's you. Tracy Greenan and Fija Dahila have written the first book that takes video game fashion seriously. When Fortnite outspends Prada, it's time to pay attention.
Andrew Schwartz
Director of Metaverse engineering, Nike
Skins in the Game is a fascinating and nuanced exploration of a fast-moving culture. It's an accurate read on the intersection of fashion and gaming - Tracy and Fija have an eye for the human side of its evolution!
Andrew Brown
Features Editor, GamesRadar+
Entertaining, well-researched, and impressively comprehensive, Tracy Greenan and Fija Dahlia's Skins in the Game offers a fantastic look at the intersetion of video games and fashion - and does it with style.
Scott Meslow
Contributing writer, GQ
author, "A Place Both Wonderful and Strange"
MEET THE AUTHORS
TRACY GREENAN
Fashion-tech entrepreneur spanning 30 years and co-founder of The Fashion in Gaming Awards and Fashion Entertainment Television Hub. Tracy has been at the forefront of building and celebrating this emerging field.
FIJA DAHLIA
Fashion designer, illustrator, and lifelong gamer with expertise creating wearable digital collections for Roblox and other platforms. Fija brings both creative and technical insights to this revolutionary topic.
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