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ABOUT
The Fashion in Gaming Awards is an annual event celebrating excellence in digital fashion, character design, skins, and avatar customization across the video game industry. Produced by Game-Changing Style, it spotlights the growing role of fashion in shaping in-game identity and player expression.
The awards were founded by Tracy Greenan and Fija Dahlia after noticing a clear gap while researching their platform, Game-Changing Style, and their upcoming book, Skins in the Game: The Radical World of Video Game Fashion. Despite being central to players' gaming experience, there was no dedicated space for recognition.
Created as the first event of its kind, the ceremony brings together designers, developers, studios, and creators pushing the boundaries of virtual style—highlighting fashion in games as a defining force in modern digital culture.
INITIATIVES
The Fashion in Gaming Awards exists to recognize, educate, and connect. Across three core pillars—education, sustainability, and opportunity—the platform is building the infrastructure for digital fashion to thrive as a career, culture, and a force for good.
Education
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The platform creates professional bridges between fashion and gaming, opening doors for designers and graduates to build careers in digital fashion without needing a background in game development. Through awards, masterclasses, and mentorship, we turn existing creative skills into future-facing opportunity.
Sustainability
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Digital garments generate, about 97% less CO₂ than their physical counterparts—no water use, no chemical waste, no microplastic shedding. By spotlighting designers creating co-conscious virtual fashion, the Fashion in Gaming Awards champions gaming as one of the most powerful sustainability tools the fashion industry has yet to embrace.
Opportunity
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The global in-game skins market is valued at $50 billion and growing — yet the designers shaping it rarely receive the recognition they deserve. The Fashion in Gaming Awards changes that, celebrating independent studios, emerging talent, and underrepresented voices through community-nominated awards and tangible career pathways into digital fashion and game design.
TEAM
TRACY GREENAN
Co-founder, CEO & Executive Producer
Co-author of Skins in the Game and Co-owner of Fashion Entertainment Television Hub.
FIJA DAHLIA
Co-founder, Director of Content, Strategy & Experience
Co-author of Skins in the Game and Creative & Communication Designer of PortXchange.
HASEEB FONTE
COO & Executive Producer
Haseeb brings his immersive business strategy know-how from Meta Reality Labs to help fuel fashion and gaming ecosystems.
IWONA WALUK
Creative Director
Founder & Creative Director of SUPRIVO, a digital couture studio transforming how brands design, launch, and scale products through digital twins.
AMELIA HREBENAR
Co-Producer & Community Builder
Specializing in Roblox, digital fashion, and online culture.
JINGYAN WANG
Asia Bureau Head of Research & Consumer Trends
Specializing in luxury fashion in gaming market.
CASTELLI
3D Character & Fashion Lead
Bringing digital fashion craftsmanship with character design to gaming.
YULIIA MIEKH
AR/XR Lead
Fashion specialist focused on immersive experiences and virtual fashion for brands and the gaming industry.
CONTACT
Partnerships
tracy.greenan@fashioningamingawards.com • haseeb.fonte@fashioningamingawards.com
Nominations, Process, and Eligibility